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3 that even bankruptcy wasn't enough of a demonstration of "irreparable harm" to grant an injunction against Google. The 9th Circuit federal appeals court ruled, cruelly, on Aug. Perfect 10 magazine went bankrupt despite suing Google and other web properties for displaying samples of its images for free.Its models get paid more than its shareholders do. Penthouse, now known as FriendFinder Networks (FFN), is a sea of red ink and debt, on revenues of $83.5 million.It's easier to make money doing insider trades on Playboy stock than it is to actually publish X-rated material. Playboy, the best-known adult brand on the planet, lost $15 million last year on revenues of just $55 million, down 9 percent from the year before.
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The real story of the sagging, limp state of the porn business can be found at the individual companies that struggle to carve out a marginal existence within it. For comparison, Hollywood movie studios gross more than $10 billion annually on box office receipts alone - not including licensing, TV and other revenue. Total porn revenues are estimated to be $2.6 billion to $3.9 billion. Here are the revenues for PPV TV, per the WSJ: Content marketers and brand managers should sit up and take note: Porn is the canary in the content goldmine. What has happened to newspapers, terrestrial radio, and the music business has also happened to porn, but to an extreme degree. Even Playboy, which invented the genre in its modern form, is getting out of the porn business. The numbers tell a different story: Porn is a marginal industry in which it is almost impossible to make a profit, mostly due to the disaggregating effect of the web.
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DirectTV (DTV) and Time Warner Cable (TWC)'s declining revenues from pay-per-view porn underlines just how small, and getting smaller, the porn business really is.Īdult entertainment is often portrayed as a gigantic industry that dominates the sex lives of men and rakes in truckloads of cash, more even than the mainstream Hollywood movie industry.